Eight States Are Suing Over the Distance Between Your Safety Copy and Your Product
The legal theory now aimed at chatbots punishes calling a product safe without proof, so your marketing copy and your eval coverage now have to be managed as one artifact.
Iowa Attorney General Brenna Bird's comment to CNBC sums up the case. She said OpenAI "claims ChatGPT is safe while it's giving dangerous medical advice, encouraging people to hurt others, and coaching people to commit suicide." The complaint is not that a model said something harmful. It is that the company said one thing and shipped another. Casey Newton's read is that the outcome may turn on whether juries believe OpenAI told the truth about its product. That makes this a product-team problem, because product teams write the sentences being tested.
Why this legal template works against generative AI
The eight suits were filed in Arkansas, Arizona, Idaho, Iowa, Kansas, Montana, Nebraska and West Virginia. They rely on state consumer-protection law rather than product liability, and that choice matters. Section 230, the federal law that shields platforms from liability for user speech, offers less protection against claims about design and deception. Newton traces a precedent chain from the Ninth Circuit's 2021 ruling on Snap's speed filter to New Mexico's $375M jury penalty against Meta, plus $567M in relief in August. Seven of the eight attorneys general are Republicans. We would not plan around this being a one-party issue that fades after an election.
The exposure reaches beyond eight states. Newton reports that 42 states led by New York are separately investigating OpenAI. Florida sued in June, and British Columbia sued last month. These are allegations, and no court has yet ruled on any chatbot claim.
Character.AI shows the end state, but sources disagree on the cause
Character.AI filed for bankruptcy on Oct 13. It had 20M active users as of October 2024, per Sensor Tower data cited by Morning Brew. Its legal record is long. Kentucky's attorney general alleged its products "were designed to entice children in a manner that prioritizes engagement over child wellbeing." The company also settled five lawsuits, faced a Texas investigation and banned users under 18.
The reporting splits on why the company failed. Morning Brew argues that costs outran monetization. The Information points to litigation combined with the cost of renting outside models after the company stopped building its own. MIT Technology Review's roundup cites accusations of content theft alongside harm to children. In our view the two causes compounded. The minors ban removed a share of the very users whose engagement had justified the compute bills.
OpenAI's defense sets a benchmark for you
OpenAI points to ChatGPT for Teens, launched in August with enhanced guardrails and parental controls. It says many other AI products lack its age-specific protections, and it is asking for policies "that apply to the entire AI industry." If that defense works, its protections become the bar plaintiffs hold everyone else to. If your conversational AI has no equivalent age handling, someone else will make that comparison for you.
The safest sentence in your product copy is the one you can match to a dated test result.
The move
Start with an inventory, not a rewrite. Pull every claim about safety, accuracy or suitability for teens from marketing pages, app-store listings, onboarding, help docs and sales decks. Match each claim to a dated eval or red-team result, and reword or remove any claim with no result behind it. Then test the four harms named in the complaints: self-harm, medical advice, delusion reinforcement and violence planning. Run those tests in long multi-turn sessions, because that is where Newton says agreeable drift shows up. Bring counsel in early. This is product triage, not legal advice.
What to do
Inventory every public safety, accuracy and teen-suitability claim across marketing, app-store listings, onboarding, help center and sales decks this sprint, and reword any claim without a dated eval behind it.
Red-team self-harm, medical-advice, delusion and violence-planning paths in long multi-turn sessions this sprint, and add a crisis-behavior guardrail metric beside retention on your product dashboard.
Decide and document your minors policy this quarter, benchmarked against ChatGPT for Teens: either build age protections and parental controls or explicitly gate under-18 users out.